Some, such as for real estate, home services, and healthcare, spend $1,000 – $3,000 on Google Ads per month. Here’s what we found in our latest vertical benchmarks reports: Real estate: $1,000 – $2,000 per month. Home services: $700 – $3,000 per month. Healthcare: $500 – $2,000 per month.. Selecting the Right Campaign Type. The first step to set your maximum CPC is to select the correct campaign type. Google Ads offers several ad formats and campaign types, including search, display, shopping, and video. Choose the one that aligns with your advertising goals.
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Gestion de publicité au Cout par Clic (CPC)
Average cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks. Your average CPC is based on your actual cost-per-click (actual CPC), which is the actual amount you’re charged for a click on your ad. Note that your average CPC might be different than your maximum cost-per-click (max.. Industry. Your industry directly impacts your Google Ads costs. Overall, the average CPC in Google Ads across industries is $2.69 for Search and $0.63 for Display. Competitive industries such as finance, insurance, and fitness have a high average cost per click compared to other sectors.